Consumer society becomes an experience society. Shopping is no longer about providing basic supplies. Shopping is a leisure activity, a hobby, a way to spend time. And it’s simply fun.
Sliding applications in wholesale and retail
The retail industry is experiencing disruptive developments. The triumphant march of digital retail formats is on the rise, whilst the traditional retail industry is under pressure. There are two possible reactions to this: Do nothing. Or do something. Many retail companies are currently reinventing themselves. Others emerge from the digital world and create physical retail formats.
Be it free-standing shopping malls or supplementary facilities near stadiums and airports, the physical consumer experience is re-created every day.
Even if sliding applications are almost invisible, they have a major influence on the efficient use of areas and formats. They provide barrier-free access to brand worlds and open up spaces for unimpeded shopping trips.
And if your hands are full of carrier bags, wide and open entrances are a welcome relief to the consumer.
Brie Ramirez, Architectural Representative, Hawa Group Americas, Dallas
“Fear of the unknown keeps consumers from entering a store and shopping. Glass doors with sliding technology create transparency and openness and invite consumers to a pleasurable shopping experience.”
The gateway to a purchase
Glass sliding doors provide insights and can open up the way to consumption within a short time.
The show must go on
Transparency and openness are requirements of the modern shopping experience which are met by sliding technology in an optimum way.